All work

BearBook LURES

Crafted to move you.

A lure maker rooted in Kumamoto. Function, beauty and personal conviction come together in objects made to create a moment of surprise—from the way a lure moves to the first fish it catches.

bb — Symbol and stacked wordmark
bb — Fish illustration
bb — Fish illustration
bb — Fish illustration
bb — Horizontal wordmark
bb — White and yellow fishing lure
bb — Black and pink fishing lure
bb — Geometric brand symbol

Brand

BearBook LURES

Project

Brand Identity

Website

Visit website

I bring an artist’s way of seeing to brands and businesses—finding new perspectives, uncovering hidden opportunities, and turning ideas into growth.

Contact

Connections

Instagram ↗︎

© 2026 GENKI KITAGAWA